Still Life: Morning Routine
2025 Ioana Boroș & Adalbert Dohotariu
This Still Life photo series was born from a spontaneous invitation that quickly turned into a visual exploration of form, function, and feeling.
Centered around the theme of morning rituals—movement, coffee, reflection—the shoot brings together objects that are part of the daily life and design language.
For this shoot, I curated a selection from my personal collection—objects that embody a spirit of playfulness, color, and intention. Each one contributes to a narrative of daily creativity, whether through material, form, or memory. The visual language is grounded in a bold, energetic palette, chosen deliberately to infuse the scene with contrast, warmth, and joy.
Nothing here is accidental—from the ceramic curves to the graphic lines, every element was placed with care to create a cohesive and immersive composition.
A key feature of the set is Taking Joy Seriously by Camille Walala—an inspiring book that encapsulates the heart of this project. Visually striking and conceptually aligned, it anchors the arrangement both thematically and graphically, reinforcing the message that joy, creativity, and design deserve a place in our daily rituals.
At its core, this project invites a pause—a moment to slow down, notice, and appreciate the intimate beauty of the objects we surround ourselves with. It’s about giving form to feeling, and making space for moments of lightness, play, and personal connection.
Theme, Set design & Objects: Boros Ioana
Photography & Set Design : Adalbert Dohotariu
Assistant: Robert
Featured Pieces from Personal Collection:
Fluid Market / & Klevering / Que Rico Ceramics / Cheer Blossom Flower by Ioana Boros
Book Feature: Taking Joy Seriously by Camille Walala, published by CounterPrint
The Illustrated Week
2020 AList Magazine & Ioana Boroș
As part of the Gala UAD celebration marking 25 years, I had the privilege of collaborating with AList Magazine on a special visual storytelling project. The concept: to illustrate the essence of each day of the week, transforming everyday routines into vibrant, artistic expressions that celebrate lifestyle, identity, and emotion.
Monday – Shape for Escape: A visual representation of breaking free from the Monday blues, embracing movement, creativity, and fresh starts.
Tuesday – Beauty Tuesday: A celebration of self-care, makeup, skincare, and all things beauty.
Wednesday – Fashionable Wednesday: A stylish tribute to midweek trends, fashion statements, and bold personal style.
Thursday – Thursday Interviews: Showcasing inspiring stories, meaningful conversations, and insightful perspectives.
Friday – Friday Fever: Capturing the excitement and energy of the weekend approaching.
Weekend – Keeping Up with AList: A vibrant mix of lifestyle, entertainment, and everything you need to stay in the know. This collaboration was all about bringing the days of the week to life through art, making each one feel special in its own way.
Warm thanks to Lucian Broscatean for making the connection and bringing this inspiring collaboration to life. This project was featured in AList Magazine, Issue No. 11, as part of the Gala UAD 25th anniversary celebration.
2020 Reasons for Joy -
Kiss FM & Ioana Boroș
In a year that challenged us all, Kiss FM set out to rewrite 2020 — by shifting our focus to the little things that made us smile. Together with their listeners, they aimed to find 2,020 reasons for joy, proving that even in difficult times, happiness is all around us. Listeners shared their moments of joy, and Kiss FM gathered them all. I had the privilege of bringing some of these heartwarming moments to life, through beautiful illustrations. This project was a celebration of positivity, a reminder that, no matter what, there’s always something to smile about.