Hello,
I’m Ioana — a UAD Fashion Graduate based in Cluj, Romania. With a background in fashion design and several years of industry experience, my creative journey has naturally evolved into the world of pattern design and illustration. My work draws from geometric forms, bold color palettes, and contemporary prints, blending structure with playful expression. I create with the intention of sparking joy — whether it’s through a vibrant textile, a colorful piece of art, or a one-of-a-kind toy.
I’m currently focused on limited edition products that bring these ideas to life — from textiles and prints to art pieces and collectible objects. Each creation is a celebration of color, optimism, and the small things that make everyday life feel a little brighter.
Hope you find some colour and light for you here. Life’s not always sunshine, but I like to think there’s still plenty of good to be found — and that’s what I try to put into everything I make.